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Provocative posters about disabled shelved

A controversial poster campaign to promote the re-integration into the labour market of disabled people has been suspended.

This content was published on November 28, 2009 - 14:23

Interior Minister Didier Burkhalter – in line with the Federal Social Security Office - decided against a second series of posters, to be published next spring, a spokesman confirmed.

He added that the campaign had failed in its aim of tackling prejudices against the disabled.

An initial campaign in November, which cost about SFr800,000 ($800,000), caused an outcry among organisations for the disabled.

The Pro Infirmis group on Saturday said it was pleased with Burkhalter's decision.

The posters were part of a four-year publicity campaign. The government spends SFr1.5 million annually on re-integration efforts for the disabled.

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