Navigation

Provocative posters about disabled shelved

A controversial poster campaign to promote the re-integration into the labour market of disabled people has been suspended.

This content was published on November 28, 2009 - 14:23

Interior Minister Didier Burkhalter – in line with the Federal Social Security Office - decided against a second series of posters, to be published next spring, a spokesman confirmed.

He added that the campaign had failed in its aim of tackling prejudices against the disabled.

An initial campaign in November, which cost about SFr800,000 ($800,000), caused an outcry among organisations for the disabled.

The Pro Infirmis group on Saturday said it was pleased with Burkhalter's decision.

The posters were part of a four-year publicity campaign. The government spends SFr1.5 million annually on re-integration efforts for the disabled.

swissinfo.ch with agencies

This article was automatically imported from our old content management system. If you see any display errors, please let us know: community-feedback@swissinfo.ch

In compliance with the JTI standards

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

Contributions under this article have been turned off. You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

Share this story

Change your password

Do you really want to delete your profile?