Swiss resorts launch price war to pull in the punters
Swiss ski resorts are opening up for business, thanks to some late snow, but the strong franc and economic problems in Europe are keeping many tourists away. Tourist organisations and ski resorts are now slashing prices in an effort to pull them in. (TSR/swissinfo.ch)
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Swiss ski resorts “must diversify to survive”
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These are the main conclusions of a Credit Suisse report that compares 31 Swiss winter resorts. Already plagued by the strong franc, Swiss resorts are also struggling with the lack of snow caused by unusually warm, dry weather. According to the comparative study published on Tuesday, Swiss resorts face major challenges for their long-term survival.…
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Although the British invented the sport of skiing in Switzerland, they are now expected to desert Swiss resorts in favour of cheaper countries. A recent survey by the British post office found Switzerland to be the most expensive place to ski. The British media were quick to jump on the statistics, warning readers to “avoid…
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