Swiss put their trust in firefighters

The Swiss – and Europeans – have the most trust in fire officers, followed by pilots, nurses and pharmacists, a Reader’s Digest survey has found.

This content was published on April 5, 2011 - 10:59 and agencies

The least beloved professions among the Swiss are car salesmen and footballers – and not politicians as in the rest of Europe.

Overall, 94 per cent of those surveyed in Europe said they had the most faith in the fire service (93 per cent in Switzerland), with pilots (89 per cent Europe/93 per cent Switzerland), nurses (84 per cent/92 per cent) and pharmacists (84 per cent/89 per cent) coming next.

Generally the Swiss trust scores were higher than in Europe, with the exception of teachers (75 per cent in Europe/74 per cent Switzerland).

A big difference, however, was seen over politicians with just eight per cent of Europeans showing trust, compared with 21 per cent in Switzerland.  

The Reader’s Digest European Trusted Brands 2011 survey took in around 33,000 readers in 16 countries.

Articles in this story

In compliance with the JTI standards

In compliance with the JTI standards

More: SWI certified by the Journalism Trust Initiative

Contributions under this article have been turned off. You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at

Share this story

Change your password

Do you really want to delete your profile?