On Wednesday the government said tobacco adverts will be outlawed in printed media and points of sale and only permitted online with age limit controls.
Age controls must also be implemented at online sales channels and on vending machines.
Advertising and sponsorship of public events, such as festivals, will be banned where children may be present.
The tobacco industry will also be made to collectively disclose its advertising expenditure, but companies will not be required to individually reveal this information.
“Every year, 9,500 people die prematurely in Switzerland as a result of tobacco consumption, making it one of the biggest public health problems,” the government stated.
“Tobacco advertising plays an important role in the decision to start smoking.”
Young undocumented migrants gain easier access to vocational training
This content was published on
Rejected asylum-seekers and young undocumented migrants in Switzerland will have easier access to basic vocational training from June 1.
Migration: Swiss government wants to shorten reunification period for families
This content was published on
Family members of people temporarily admitted to Switzerland should in future be able to join them after two years instead of three.
This content was published on
2023 was a record year for the Rhaetian Railway in several respects. Never before has the narrow-gauge railway in Graubünden, eastern Switzerland, transported so many passengers and cars.
Swiss CFOs much more optimistic despite global uncertainty
This content was published on
The main concerns of business leaders in Switzerland are geopolitical uncertainty and the important trading partners Germany and China.
Record organ donation in Switzerland despite high rejection rates
This content was published on
More organ donations were recorded in Switzerland in 2023 than ever before. This was despite a high rejection rate of 58% by surviving relatives.
This content was published on
Seven years after the death of record-breaking Swiss mountain climber Ueli Steck, his estate is going to the Alpine Museum of Switzerland in Bern.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.