The report, published on Wednesday, says that social media lost more users last year than print media. They together with online newspapers reached 94% of the Swiss population.
Scandals involving the misuse of personal data and fake news have left their mark, damaging the image of social media platforms, says the report.
Facebook and Twitter have lost a great deal of users’ sympathy and trust and their brand images have been “besmirched”, the report adds. In a ranking of 170 media brands, Facebook had the lowest credibility.
By contrast, regional and paid subscription daily newspapers, public radio and TV are held in high regard by Swiss residents; Swiss media in general are considered highly credible. Swiss media brands were generally ranked higher than international media, with the exception of Youtube.
The 2018 survey was among 4,828 people aged 15-79, between April and May.
Swiss football boss wants crackdown on individual hooligans
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The head of the Swiss Football League says he prefers a harsher approach to individual hooligans rather than collective punishment measures affecting all fans.
Amherd: Council of Europe is ‘as urgently needed as ever’
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The Swiss government emphasised on Sunday the vital role of the Strasbourg-based Council of Europe, 75 years after it was founded.
Swiss minister: Italy will back Switzerland in EU talks
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Bern can count on the backing of Italy as it re-enters talks with the European Union on future relations, Viola Amherd says.
Student protestors at University of Lausanne continue pro-Palestine sit-in
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Since Thursday, a hall on campus has been occupied by students calling for a boycott of Israeli academic institutions and a ceasefire in Gaza.
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Swiss public broadcasters RTS and SRF are drastically reducing their communications via the social network X (formerly Twitter).
Israel: president of Swiss universities rejects academic boycott
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Luciana Vaccaro, president of Swissuniversities, the umbrella group of Swiss universities, is not in favour of an academic boycott of Israeli universities.
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Switzerland’s data protection and information commissioner says he wants to inform the public about the misuse and abuse of personal digital data.
Don’t trust political journalists, Swiss youth say
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Young citizens in Switzerland appear to lose interest in political information and trust in media is waning according to an opinion poll.
Cambridge Analytica scandal ‘unlikely to affect Switzerland’
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In an interview on Saturday, Adrian Lobsiger said the scandal appears to be confined to English-speaking countries. Cambridge Analytica is at the centre of a global storm about how it culled private information from social media sites, notably Facebook. The data appears then to have been used to manipulate elections. On Wednesday, Zurich’s data protection…
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