Cadbury heads for Rolle

The world's largest confectionary company, Cadbury Schweppes, has announced that it is setting up its European headquarters in Rolle, near Geneva.

This content was published on March 5, 2008 minutes

The British firm said that it would be employing up to 120 people, of which a third will be local, giving a boost to the French-speaking area.

Cadbury Schweppes said in a statement that it had chosen the town on Lake Geneva because it was in the centre of Europe, was internationally focused and was very close of all the most important European markets.

The new headquarters will cover all European markets, except Britain and Ireland, as well as Russia and Turkey.

Its Swiss branch, which employs 65 people, will be staying in canton Zug, added the company.

The maker of Dairy Milk and Trident chewing gum posted a turnover of $7.97 billion (SFr16.4 billion) in 2007. It employs 70,000 people worldwide, including 8,000 in Europe.

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