Significantly fewer Swiss consumers planning to buy new smartphones
According to the survey, the younger target group in particular is firmly in the hands of Apple devices and the Android counterparts are failing to gain popularity,.
Copyright 2024 The Associated Press. All Rights Reserved.
In view of rental cost increases, higher health insurance premiums and the continuing presence of inflation, Swiss consumers are increasingly having to pinch pennies. This means saving on non-essential purchases such as smartphones.
Increasingly more Swiss consumers are therefore looking to use their smartphone for longer and are postponing the purchase of a new mobile device, as a survey published on Tuesday shows.
Only around 38% of Swiss people surveyed by the comparison portal Comparis in the “Smartphone Study 2023” intend to buy a new smartphone in the next twelve months. This is a significant decline compared to the surveys in the two previous years, when 45% and 44% respectively still wanted to buy a new device.
In addition to the rising cost of living, the comparatively low level of technical progress also plays a role in the fact that smartphone purchases are being put on the back burner. “The latest models from well-known smartphone manufacturers often barely differ from their predecessors,” summarises Jean-Claude Frick from Comparis. As a result, demand for new devices is likely to remain comparatively low this year.
At the same time, the intended useful life of smartphones has clearly increased. Just over half of those surveyed intend to use the device for four years or longer. In previous years, only around 40% wanted to use the device for this long. However, the average period of use has remained more or less stable in recent years at around two years.
Meanwhile, Switzerland remains loyal to the Californian smartphone manufacturer, Apple: Apple’s manufacturer’s market share remains stable at 46.7%. The younger target group in particular is firmly in the hands of Apple devices and the Android counterparts are failing to gain popularity, it is said. However, Samsung (Android) is able to maintain its high market share of just under 36%.
As part of the survey, the market research institute Innofact interviewed over 2,000 people in all regions of Switzerland on behalf of Comparis in November 2023.
Translated from German by DeepL/amva
This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles. You can find them here.
If you want to know more about how we work, have a look here, and if you have feedback on this news story please write to english@swissinfo.ch.
External Content
Your subscription could not be saved. Please try again.
Almost finished… We need to confirm your email address. To complete the subscription process, please click the link in the email we just sent you.
Should raw milk sales be banned or should consumers decide?
Swiss food regulations do not allow raw milk to be sold for direct consumption. However, a loophole allows 400 raw milk vending machines to do just that.
Swiss army suspends 300-million-euro project for airspace surveillance
This content was published on
The army has suspended the project for two systems for airspace surveillance and fighter jet guidance for months. Parliament approved almost 320 million francs for "Skyview". The reason for the suspension is problems with the integration of the system.
Murdered student: Paris asks Bern to extradite suspect
This content was published on
On Wednesday, France submitted an extradition request to the Swiss authorities for the man suspected of murdering Philippine. This was announced Thursday morning by the French Minister of Justice, Didier Migaud, on BFMTV.
Swiss bearded vulture rare win amid global wildlife catastrophe
This content was published on
The reintroduction of bearded vultures in Switzerland is a rare bright spot amid a global wildlife catastrophe in the last 50 years.
This content was published on
The Geneva Science and Diplomacy Anticipator (GESDA) is embarking on a new stage to confront the global public with the scientific challenges of the future.
This content was published on
Valais initially had clearance to shoot one wolf pack, but this has been extended after wolves were found to have killed livestock.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.