Swiss perspectives in 10 languages

Provocative posters about disabled shelved

A controversial poster campaign to promote the re-integration into the labour market of disabled people has been suspended.

Interior Minister Didier Burkhalter – in line with the Federal Social Security Office – decided against a second series of posters, to be published next spring, a spokesman confirmed.

He added that the campaign had failed in its aim of tackling prejudices against the disabled.

An initial campaign in November, which cost about SFr800,000 ($800,000), caused an outcry among organisations for the disabled.

The Pro Infirmis group on Saturday said it was pleased with Burkhalter’s decision.

The posters were part of a four-year publicity campaign. The government spends SFr1.5 million annually on re-integration efforts for the disabled.

swissinfo.ch with agencies

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR