Provocative posters about disabled shelved
A controversial poster campaign to promote the re-integration into the labour market of disabled people has been suspended.
Interior Minister Didier Burkhalter – in line with the Federal Social Security Office – decided against a second series of posters, to be published next spring, a spokesman confirmed.
He added that the campaign had failed in its aim of tackling prejudices against the disabled.
An initial campaign in November, which cost about SFr800,000 ($800,000), caused an outcry among organisations for the disabled.
The Pro Infirmis group on Saturday said it was pleased with Burkhalter’s decision.
The posters were part of a four-year publicity campaign. The government spends SFr1.5 million annually on re-integration efforts for the disabled.
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