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A children’s classic or marketing tool?

The film version of the well-known Swiss children’s book “A Bell for Ursli” was recently released. Some critics describe it  as "tourism promotion dressed up as culture”. (SRF/swissinfo.ch)

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR