William Tell everywhere
Swiss hero is human billboard.
This content was published on February 8, 2008 - 17:00William Tell and his crossbow are symbols for Swiss quality and identity. They have been exploited by advertisers for years. The exhibition "Tell in Focus - posters from the Swiss National Library" illustrates just how they have been used. It can be seen at the Swiss National Library in Bern until March 30 2008. (All pictures: Swiss National Library Collection)
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