L’Oréal acquires South Korean subsidiary of Migros’ cosmetics brand
The sale is expected to be finalised in the coming months, following regulatory approval.
Keystone-SDA
Select your language
Generated with artificial intelligence.
Listening: L’Oréal acquires South Korean subsidiary of Migros’ cosmetics brand
French cosmetics firm L'Oréal is acquiring Gowoonsesang Cosmetics, the South Korean subsidiary of the Migros-owned Mibelle group, for an undisclosed sum. Negotiations for the sale of the remainder of Mibelle are ongoing.
This content was published on
2 minutes
Keystone-SDA
Français
fr
Migros: L’Oréal acquiert la filiale sud-coréenne de Mibelle
Original
Last February, Swiss retail giant Migros had announced the sale of the Mibelle personal care and cosmetics brand as part of its refocusing on its core business. “Potential buyers are showing great interest”, the group announced in a press release on Monday, adding that “offers have been made”.
Migros expects to be able to announce the name of the new owner in the first quarter of 2025. For the time being, the company is convinced that L’Oréal “offers the best prospects for Gowoonsesang”.
The French group “has concrete plans to develop Gowoonsesang and has extensive experience in the Asian market”, said Matthias Wunderlin, Head of Migros Industrie.
The terms of the sale were not disclosed. Gowoonsesang staff will be taken over by L’Oréal. The transaction is expected to be finalised in the coming months, following regulatory approval.
Faced with fierce competition from German discounters Aldi and Lidl, Migros decided on a new strategy at the beginning of the year. Since then, there has been a steady stream of announcements concerning the sale, closure or restructuring of its specialist chains.
Translated from French with DeepL/gw
This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles.
If you want to know more about how we work, have a look here, if you want to learn more about how we use technology, click here, and if you have feedback on this news story please write to english@swissinfo.ch.
Popular Stories
More
Life & Aging
Zurich: how the world capital of housing shortages is tackling the problem
Is your place of origin, your Heimatort, important to you?
Every Swiss citizen has a Heimatort, a place of origin, but many have never visited theirs. What’s your relationship with your Heimatort? What does it mean to you?
In Switzerland more people are being referred to electrical therapies or psychedelic-assisted psychotherapy. Are there similar approaches where you live?
Ex-sect member sentenced in Zurich for sexual abuse
This content was published on
Zurich District Court has sentenced a former member of the globally active sect "Children of God" to a partial prison sentence.
SNB chairman does not rule out slowdown in Swiss growth
This content was published on
Martin Schlegel, chairman of the Swiss National Bank (SNB), does not rule out a weakening of the Swiss economy in light of the tariff dispute.
Swiss NGOs abroad to receive 10% less federal funding
This content was published on
In 2025 and 2026, Swiss NGOs will have 10% less federal funding available for international cooperation than in the previous two-year period.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.