Swisscom slashes prices

Swisscom has announced sweeping price cuts. The company said phone calls will drop by up to 70 per cent from March 1. The cuts mark a new round in the battle for market share in the liberalised Swiss telecommunications market.

Swisscom has announced sweeping price cuts. The company said phone calls will drop by up to 70 per cent from March 1. The cuts mark a new round in the battle for market share in the liberalised Swiss telecommunications market, and follows a similar move by rival operator, Sunrise, earlier in the month.

Swisscom will change its tariff structure for calls abroad, keeping just two rates for weekdays and weekends. The company said it was also launching a ‘Weekend Call’, which will cost customers only one franc for 60 minutes.

After the changes, the cost of a standard long-distance call within Switzerland will drop by more than half to 12 centimes per minute, while the off-peak rate will cost ten centimes.

Calls to Germany, Austria, France, Italy, Liechtenstein as well as the United States and Canada will be up to 70 per cent less expensive.