On Wednesday the government said tobacco adverts will be outlawed in printed media and points of sale and only permitted online with age limit controls.
Age controls must also be implemented at online sales channels and on vending machines.
Advertising and sponsorship of public events, such as festivals, will be banned where children may be present.
The tobacco industry will also be made to collectively disclose its advertising expenditure, but companies will not be required to individually reveal this information.
“Every year, 9,500 people die prematurely in Switzerland as a result of tobacco consumption, making it one of the biggest public health problems,” the government stated.
“Tobacco advertising plays an important role in the decision to start smoking.”
This content was published on
A majority of Swiss citizens have open attitudes towards various infertility treatments, including even egg donation, which is currently prohibited.
Reports of Swiss cyber fraud almost doubled in six months
This content was published on
The head of the new Federal Office for Cybersecurity (FOC), Florian Schütz, has presented a new strategy after just over four months in office.
Ecological status of Swiss streams insufficient according to study
This content was published on
Pesticide use and obstructions of waterways have a particularly negative impact on sensitive organisms, completely absent in 70% of streams analysed.
Train line between Brig and Domodossola interrupted
This content was published on
One day after a derailment approximately 15 kilometres from the Swiss border, BLS is running buses for passengers between Preglia and Domodossola, in Italy.
Swiss football boss wants crackdown on individual hooligans
This content was published on
The head of the Swiss Football League says he prefers a harsher approach to individual hooligans rather than collective punishment measures affecting all fans.
Amherd: Council of Europe is ‘as urgently needed as ever’
This content was published on
The Swiss government emphasised on Sunday the vital role of the Strasbourg-based Council of Europe, 75 years after it was founded.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.