SIHHExternal link will run until Thursday, when it is open to the public, who must register and pay CHF70 ($71.20) in advance. It is the first watch fair of the year and important in terms of setting trends, particularly in the luxury segment.
A total of 18 luxury watch brands as well as 17 boutique brands have a stall. Around 20,000 visitors are expected to attend. Apart from the stalls, there will be daily talks on various subjects on fine watchmaking from the in-store shopping experience to social media strategies for luxury goods.
SIHH came into existence in 1991 when the Richemont luxury group decided it was time for a separate platform to showcase its brands besides BaselworldExternal link, the world’s biggest watch fair, which begins on March 21. Since then, SIHH has become an important part of the Swiss watchmaking calendar. It has distinguished itself from Baselworld by focusing more on the high-end side of the watch market.
Its focus on luxury has also attracted independent or boutique watchmakers who make and sell only a few hundred watches a year. These watches push the envelope when it comes to design and materials and can retail for several hundred thousand francs.
From next year, SIHH will no longer have to compete with Baselworld. SIHH has agreed to synchronise its dates with Baselworld to make it easier for distributers, retailers and watch aficionados. In 2020, SIHH will be held from April 26-29 in Geneva, followed immediately by Baselworld from April 30 to May 5 in Basel. This new arrangement will continue until 2024.
More
More
SIHH sharpens contrast with Baselworld in battle of the watch fairs
This content was published on
How does the Salon International de la Haute Horlogerie (SIHH) in Geneva differ from Baselworld?
This content was published on
A majority of Swiss citizens have open attitudes towards various infertility treatments, including even egg donation, which is currently prohibited.
Reports of Swiss cyber fraud almost doubled in six months
This content was published on
The head of the new Federal Office for Cybersecurity (FOC), Florian Schütz, has presented a new strategy after just over four months in office.
Ecological status of Swiss streams insufficient according to study
This content was published on
Pesticide use and obstructions of waterways have a particularly negative impact on sensitive organisms, completely absent in 70% of streams analysed.
Train line between Brig and Domodossola interrupted
This content was published on
One day after a derailment approximately 15 kilometres from the Swiss border, BLS is running buses for passengers between Preglia and Domodossola, in Italy.
Swiss football boss wants crackdown on individual hooligans
This content was published on
The head of the Swiss Football League says he prefers a harsher approach to individual hooligans rather than collective punishment measures affecting all fans.
Amherd: Council of Europe is ‘as urgently needed as ever’
This content was published on
The Swiss government emphasised on Sunday the vital role of the Strasbourg-based Council of Europe, 75 years after it was founded.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
CEO of Baselworld steps down
This content was published on
The head of the world’s largest watch and jewellery trade show has handed in his resignation amid a row over the departure of several exhibitors.
This content was published on
The Salon International de la Haute Horlogerie (SIHH) – a luxury watch fair in Geneva – has concluded with a record number of almost 20,000 visitors.
This content was published on
Laurent Favre, the tenth generation of the watchmaking clan who revived the family tradition in 2008, says the product is no mere gimmick. It is intended to keep the mechanical watch relevant in the modern age. The family firmExternal link almost foundered in the late 1970s when the Japanese quartz watch fad threatened to wipe…
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.