Online replaces TV as most influential form of media
Online media replaced television as the most influential media genre in Switzerland for the first time in 2021, according to a study. Large brands such as 20 Minuten and Swiss public radio and television, SRF, lost influence in favour of smaller titles.
This content was published on
2 minutes
Keystone-SDA/ts
Español
es
Internet sustituye a la televisión como medio de comunicación más influyente
In terms of importance for opinion-forming, print titles slipped to the bottom of the ranking, even behind radio and social media, according to the Media Monitor Switzerland 2021External link, published on Tuesday. The study by Publicom on behalf of the Federal Office of Communications is intended to measure the state of media diversity in Switzerland and the possibility of forming opinions freely.
The fifth edition concludes that online has been able to profit significantly in terms of opinion power compared with the previous year. The study authors identified increases at the expense of traditional distribution channels. On the one hand, this happened within the same media brand, when people accessed content more online than in print. This can be observed above all in regional media brands.
On the other hand, pure online brands are among the biggest winners, according to the 204-page report. In particular Watson.ch but also the news offerings of the Swiss Broadcasting Corporation (SWI swissinfo.ch’s parent company), whose television and radio brands mostly declined.
More
More
Broad support for direct funding of Swiss media
This content was published on
The idea of giving direct funding to the media has broad support, but voters may get to decide on the issue next year.
In the course of these developments, the majority of the nationally or regionally largest-reach brands suffered losses in opinion power in 2021. The government study assessed this as “fundamentally pleasing” for diversity of opinion. The largest offerings would lose importance in favour of smaller ones. On balance, the study concluded that the conditions for a balanced formation of opinion in the population were given.
In addition to the online boom, the study also showed a continuing above-average media use overall. Admittedly, a small part of the increase in reach and opinion power from 2020 was lost last year. Compared with the years before the pandemic, however, both values still increased.
The study documented power relations and corporate interdependencies in the media market and took into account, among others, 172 Swiss media brands and ten corporate groups. It also included an online survey with 4,700 people as well as industry studies.
More
More
Sharp increase in online sexual harassment among Swiss teens
This content was published on
Swiss youth are experiencing worrying rates of sexual harassment, coinciding with a steep rise in the use of TikTok.
Swiss football boss wants crackdown on individual hooligans
This content was published on
The head of the Swiss Football League says he prefers a harsher approach to individual hooligans rather than collective punishment measures affecting all fans.
Amherd: Council of Europe is ‘as urgently needed as ever’
This content was published on
The Swiss government emphasised on Sunday the vital role of the Strasbourg-based Council of Europe, 75 years after it was founded.
Swiss minister: Italy will back Switzerland in EU talks
This content was published on
Bern can count on the backing of Italy as it re-enters talks with the European Union on future relations, Viola Amherd says.
Student protestors at University of Lausanne continue pro-Palestine sit-in
This content was published on
Since Thursday, a hall on campus has been occupied by students calling for a boycott of Israeli academic institutions and a ceasefire in Gaza.
This content was published on
Swiss public broadcasters RTS and SRF are drastically reducing their communications via the social network X (formerly Twitter).
Israel: president of Swiss universities rejects academic boycott
This content was published on
Luciana Vaccaro, president of Swissuniversities, the umbrella group of Swiss universities, is not in favour of an academic boycott of Israeli universities.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
Lack of interest in news ‘has impact on democracy’
This content was published on
More than a third (38%) of Swiss don’t follow the news. Young adults in particular are no longer interested in current affairs.
This content was published on
Women make up less than a quarter of people quoted in Swiss print and online media, a figure which has hardly changed since 2015.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.