Swiss photographer Markus Bühler-Rasom’s idea was to portray Swiss agriculture as it currently exists. The resulting photos depict on the one hand the technical, unemotional production process. On the other, they reflect Swiss farmers’ dignity, pride and devotion to their homeland.
This content was published on December 13, 2014 - 11:00
Studied economics at the University of Bern. Has been working as a journalist since 1985, first on the Bern newspaper Der Bund, then on Swiss national radio; with swissinfo.ch since 2006.
Swiss agriculture isn’t easy to classify. There is the romantic, traditional notion of a Switzerland populated by freedom-loving, independent farmers. At the same time, domestic agriculture is often ridiculed by more urbane citizens who view it in terms of tourist attractions, folklore, inefficiency, subventions and myths.
This duality is also reflected in Bühler-Rasom’s photographs. What is special about them is that they go beyond stereotypes. His goal was to take an inventory of Swiss farming; he studied the subject over a period of years with the devotion of a researcher. “I want to know what it’s like,” he says simply.
(Images: Markus Bühler-Rasom; Text: Peter Siegenthaler, swissinfo.ch)