The Swiss voice in the world since 1935
Top stories
Stay in touch with Switzerland

Geneva struggles to attract new US companies

Aerial view of Geneva
In 2018, there were 13 US multinationals in Geneva employing just over 6,700 staff. Keystone/ Valentin Flauraud

There was a sharp drop in the number of staff working for large US firms in canton Geneva between 2008-2018, according to the Swiss-American Chamber of Commerce (Amcham), and the canton is struggling to attract new US businesses. 

According to Amcham’s annual reports, 16 American companies, mostly large industrial multinationals based in the canton, reduced the size of their total workforce between 2008 and 2018 by 10.4%. In 2018, there were 13 US multinationals employing just over 6,700 staff.

The downsizing and decline in attractiveness have been caused by “new uncertainties linked to Swiss political life” as well as international competition, explained Amcham Director General Martin Naville in an interview External linkwith the Tribune de Genève newspaper on Tuesday.

Last year, consumer goods multinational Procter and Gamble (P&G) employed 1,800 people in Geneva, 1,000 fewer than ten years earlier. Meanwhile, chemical manufacturer DuPont employed only 450 people, compared with 750 in 2008. 

Other big US firms which have been based in Geneva for a number of years include J P Morgan bank (1,000 staff), Cargill (400), Caterpillar (400), Ralph Lauren (350), Manpower (300) and Bunge (250).

Investor concerns

Naville said many American companies are now reluctant to set up in Switzerland, and Geneva in particular. 

He said two ongoing initiatives in Switzerland calling for “responsible business” and “moderate immigration” were particular sources of concern for investors. 

He added that Geneva faced stiff competition from business sites in the Netherlands and Ireland. Recently, Uber, Tesla and Netflix have chosen a European base in the Netherlands, while Airbnb, LinkedIn and Twitter located to Ireland.

In recent years, no new American company of any size has established itself in Switzerland, said Naville.

But there are still several success stories. The US pharmaceutical firm Covance now employs 720 staff in Geneva. Meanwhile, the luxury sector seems to be holding up well and has strengthened its presence. Cosmetics specialist Coty had 600 staff last year, compared to 167 ten years ago, and Elizabeth Arden now employs 150 in the canton.

More

Popular Stories

Most Discussed

News

New 3D simulations for better avalanche forecasting

More

New Swiss 3D simulation tool offers better landslide forecasting

This content was published on A new 3D simulation tool is enabling much more accurate avalanche forecasts. The model, which proved its worth during the landslides in Brienz (GR) and Blatten (VS), could lead to more effective management of alpine risks.

Read more: New Swiss 3D simulation tool offers better landslide forecasting
Alleged leader of Kosovar terrorist organisation indicted

More

Alleged leader of Kosovar terrorist group indicted in Switzerland

This content was published on The Office of the Attorney General of Switzerland has brought charges against a Kosovar on suspicion of being the leader of the Swiss branch of a Kosovar terrorist organisation. He is also suspected of having been active in the management of the organisation in Kosovo.

Read more: Alleged leader of Kosovar terrorist group indicted in Switzerland
Lenk Glacier Lake drained without complications

More

Swiss glacier lake drains without causing flooding damage

This content was published on The Faverges glacial lake on the Plaine Morte above Lenk in the Bernese Oberland drained over the weekend. There was no flooding or damage, the authorities announced on Monday.

Read more: Swiss glacier lake drains without causing flooding damage
Swiss managers distance themselves from the USA

More

Swiss bosses distance themselves from the United States

This content was published on According to a survey of managers, Swiss companies are increasingly turning away from the USA and orientating themselves more towards Southeast Asia and the EU. This is the result of a recent survey.

Read more: Swiss bosses distance themselves from the United States
A live scarecrow competition to thrill Denens (VD)

More

Live scarecrow competition set to thrill Swiss

This content was published on The Fête de l'Epouvantail (scarecrow festival) is celebrating its 30th anniversary and returns to Denens in canton Vaud for its seventh edition from July 10-20.

Read more: Live scarecrow competition set to thrill Swiss

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR