The report, published on Wednesday, says that social media lost more users last year than print media. They together with online newspapers reached 94% of the Swiss population.
Scandals involving the misuse of personal data and fake news have left their mark, damaging the image of social media platforms, says the report.
Facebook and Twitter have lost a great deal of users’ sympathy and trust and their brand images have been “besmirched”, the report adds. In a ranking of 170 media brands, Facebook had the lowest credibility.
By contrast, regional and paid subscription daily newspapers, public radio and TV are held in high regard by Swiss residents; Swiss media in general are considered highly credible. Swiss media brands were generally ranked higher than international media, with the exception of Youtube.
The 2018 survey was among 4,828 people aged 15-79, between April and May.
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