Swatch wins trademark battle with F1 champion Lewis Hamilton
Formula 1 driver Lewis Hamilton has lost his bid to stop the watchmaker Swatch registering the “Hamilton International” trademark in Europe.
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The European Intellectual Property Office (EUIPO) has thrown out the attempt by Hamilton’s 44IP company to block the Swiss Swatch group from selling timepieces in Europe under the name “Hamilton International”.
EUIPO said that since the trademark consisted in the sole word “Hamilton” and not “Lewis Hamilton”, it was not – as 44IP argued – an affront to fair competition.
According to the Daily Mail newspaper, 44IP had also argued that Hamilton International had never been used commercially – but the court found that it had indeed been in use long before the 35-year-old British driver had been born.
The original Hamilton International watch company was founded in 1892 in the US and was taken over by Swatch in 1974. Watches made by the group have been worn by, among others, Elvis Presley and Marlene Dietrich.
Hamilton, Lewis that is, is a partner of another luxury Swiss-based watch company, the Schaffhausen-based IWC.
EUIPO ordered 44IP to pay the opposing party €1,000 (CHF1,080) in legal costs.
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Swatch Group given free hand to supply watch movements
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Switzerland’s anti-trust regulator has decided to allow the Swatch Group to supply mechanical watch movements to whomever it wants as part of a deal to crack down on potentially abusive business practices.
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In future, the origin label “Swiss made” will be placed only on watches for which at least 60% of production costs were incurred in Switzerland. Previously, only watch movements had to meet this standard. The movements themselves are still required to meet the 60% production requirement, and in addition, half of the movement’s value must…
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