Swiss Gen Z turns to Asian online shops, study finds
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Swiss Gen Z turns to Asian online shops, study finds
Asian online marketplaces are becoming increasingly popular in Switzerland. A recent survey reveals that three out of four Swiss Generation Z consumers have already made a purchase from these platforms.
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According to credit card firm Visa, 62% of respondents have shopped on Chinese platforms like Temu or AliExpress. Social media is playing a growing role in influencing purchases, with 41% of Swiss consumers discovering products online.
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Digital payment options are becoming more popular for transferring money between friends and family. According to the survey, over half of the respondents (53%) regularly use mobile app payments.
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Many countries have their own apps for transferring money. Twint is widely used in Switzerland. Visa is collaborating with its banking partners on international solutions. “Imagine being able to send money to your family in Australia via an app as easily as you would to a friend nearby,” the company said, without providing further details.
Digital payments are on the rise, according to the Visa Payment Monitor, which found that 57% of respondents now prefer using their smartphone instead of a wallet. Additionally, three out of four Swiss people have stored their card details digitally.
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The survey, commissioned by Visa, was conducted by the market research institute Forsa in October 2024. It gathered responses from 1,008 people aged 18 and over, including 557 individuals aged 18 to 35.
Translated from German with DeepL/sp
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