Every two years, Vevey broadcasts to the world why it is called the “City of Images”. A renowned photography school, a camera museum and Charlie Chaplin’s presence in the last 20 years of his life, has energised the lakeside city into adopting a label that it defends with pride.
Entitled IMAGES, the city’s photography festival attracts photographers from around the world. They like the idea of presenting their work in an open-air museum. Throughout Vevey, startling outdoor exhibitions stop pedestrians in their tracks, huge billboards cast their shadows on hurried crowds, window shops are dressed with portraits and even the waterways are sliced with photos.
The following gallery by swissinfo.ch’s photo editor, Christoph Balsiger, adds an additional layer to how we look at photography. Through his lens, we discover how contexts cans transform or transfigure our appreciation of an image, giving it a significance that we might not have perceived had it shot across our screen.
Text: Michèle Laird, swissinfo.ch. Images: Christoph Balsiger