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Who’s who?

Photographer Niklaus Spoerri shows us people we think we know, but do we?

In fact, the people he portrays are “Look-alikes”. So are we looking at the original or a double? Who is Who puts a finger on a sensitive issue in the media and its obsession with stars, where authenticity and identity often ring hollow. Spoerri wants to spark a discussion about the power of the mass media. Altogether, 80 people appear in his new book published by German editor Verlag für moderne Kunst Nürnberg.

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR