Switzerland’s ailing tourism sector turns to Federer for help
Swiss tennis star Roger Federer has been recruited as an “ambassador” to help promote his home country’s tourism sector, which has been hard hit by the Covid-19 pandemic.
This content was published on
2 minutes
Keystone-SDA/swissinfo.ch/sb
Español
es
El debilitado sector turístico suizo pide ayuda a Federer
The winner of 20 grand slam titles has begun a long-term collaboration with Switzerland Tourism to help promote its “energising nature” and attract guests, the national tourism board said on Monday.
“I’ve always felt like I’ve represented Switzerland, not just through the Olympic Games or team competitions,” said Federer, who turns 40 in August.
“I’ve been very proud to do that for the 22 years that I’ve been on tour. I’ve always felt like an ambassador to the country so to do this was a logical step.”
Switzerland Tourism said they were planning joint promotional projects worldwide, beginning in European cities, followed by the United States, then Asia and the Pacific region.
“The support is urgently needed right now, after the biggest tourism crisis since the Second World War,” it said.
Federer and Switzerland Tourism have not revealed exactly how much he will earn for his tourism work. But they said the money would go towards his foundation, which helps disadvantaged children in Switzerland and southern Africa. The tennis star said the funds would be invested in playgrounds in Switzerland.
More
More
Covid-19: Swiss tourism sector to suffer until 2023-2024
This content was published on
Switzerland’s hard-hit tourism sector is set to continue to suffer due to the new coronavirus for another three or four years.
This content was published on
Nemo brought the Eurovision Song Contest to Switzerland with a victory on Saturday evening in Malmö, Sweden. It is Switzerland's third victory in the history of the music contest.
Switzerland abstains from vote on Palestinian bid for full UN membership
This content was published on
On Friday, Switzerland abstained from the vote at the General Assembly on granting the Palestinians new rights at the United Nations (UN).
Protein in abdominal fat could help shape obesity treatment
This content was published on
The study analysed fat cells from different locations in the body, and found that those in the abdomen have unique properties.
North African asylum claims fall after rapid Swiss processing
This content was published on
The accelerated procedure, now out of its test phase, has resulted in a significant drop in applications from North African countries.
This content was published on
The artist's song "The Code" focuses on their journey as a nonbinary individual. It is one of the favourites to win this year's contest.
Covid-19: Swiss tourism sector to suffer until 2023-2024
This content was published on
Switzerland’s hard-hit tourism sector is set to continue to suffer due to the new coronavirus for another three or four years.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.