Taylor Swift concerts brought in CHF90 million for Zurich economy
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Taylor Swift concerts brought in CHF90 million for Zurich economy
US singer Taylor Swift's two concerts in Zurich last summer benefited the region financially.
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The superstar’s fans spent a total of CHF92.5 million ($105 million) on the events, according to a study by the University of Applied Sciences in Business Administration Zurich (HWZ).
Some CHF24 million were spent on tickets and another CHF24 million on travel to and from the concerts, the analysis published on Tuesday shows. The roughly 11,000 visitors from the United States also incurred travel costs of CHF15.5 million.
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A total of 98,000 “Swifties”, as the fans of the most successful artist of the 21st century are called, flocked to the concerts and many spent a few days in the region. Over CHF13 million were spent on overnight stays, followed by local mobility (CHF5 million), catering during the concerts (CHF4 million) and souvenirs (CHF2 million). The remaining almost CHF19 million was not allocated to any specific category.
Translated from Italian by DeepL/ts
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