Last summer, the lakeside village of Iseltwald was brought to a standstill by an unexpected influx of fans of the Crash Landing on You series.
Tourists from Korea and other Asian destinations were drawn to a wooden pier on Lake Brienz – the centrepiece of a riveting romantic scene in the show.
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Fans of Netflix series disrupt peaceful Swiss village
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Fans of the South Korean TV series ‘Crash Landing on You’ are flocking to the Bernese village of Iseltwald. Not everyone is as delighted as they are.
Locals were unimpressed by the sheer number of people taking selfies, jamming up the traffic and then disappearing without spending much money.
Some 12 coaches packed with tourists were reportedly turning up every day at the small village in canton Bern, central Switzerland.
This year, the village will only allow in pre-booked coaches that pay for reserved parking spots and will impose a CHF5 ($5.60) selfie fee on tourists.
“One way or another, we’ll get the situation under control,” Iseltwald mayor Peter Rubi told Swiss public broadcaster SRF. “We want to offer regular guests and new tourists a quality stay.”
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Record-breaking Chinese tourist party descends on Switzerland
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Some 12,000 Chinese guests are arriving in Switzerland for the largest work incentive tour party ever to visit the Alpine state.
The PostBus public transport service will introduce a special timetable with larger vehicles to cope with up to 2,000 anticipated guests per day during the peak season.
At weekends, the service will run up to 34 trips a day to ease the congestion on the village, which has a population of just over 400.
Switzerland to introduce flight passenger database
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Switzerland plans to introduce a flight passenger database to collect and process personal data in a bid to combat terrorism and serious crime.
Government plans to invest over CHF16bn in Swiss rail network
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The federal government intends to invest CHF16.4 billion ($18.1 billion) in railway infrastructure between 2025 and 2028, CHF2 billion more than for the current period.
Swiss to vote on pension reform and biodiversity in September
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Swiss citizens will vote on occupational pension schemes and a biodiversity initiative on September 22, the Federal Council announced on Wednesday.
Ukraine peace talks: 50 countries have confirmed participation
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To date, 50 countries out 160 invited delegations have confirmed they will attend the Ukraine peace conference, held in central Switzerland in mid-June, according to Swiss public radio, RTS.
Federer-backed On boosts forecast after sneaker demand rises
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Swiss footwear company On Holding AG posted strong first-quarter revenue, boosted by demand for its running shoes and new line of training apparel.
Michael Schumacher’s watches fetch CHF4 million at Swiss auction
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Watches belonging to Formula 1 great Michael Schumacher sold for around CHF4 million ($4.41 million) at auction house Christie's in Geneva on Tuesday.
Macron will attend Swiss summit on Ukraine, says Zelensky
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French President Emmanuel Macron will attend the peace conference on Ukraine at the Swiss Bürgenstock resort next month, according to Volodymyr Zelensky.
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Lucerne considers coach tax, other measures to manage tourist influx
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One of the most most popular Swiss destinations is reviewing its tourism strategy in response to locals' complaints about traffic and other woes.
China favours Switzerland as a tourist destination
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Chinese travel agencies will soon offer tourists 20 destinations around the world. Switzerland is one of only two European countries on the list.
Who are the tourists on the Chinese mega-tour of Switzerland?
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Members of the largest-ever group of Chinese tourists to visit Switzerland talk about the experience and the company that organised the trip.
Tourists returned en masse to the Jungfrau in 2022
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The company taking visitors to the 3,454-metre Jungfraujoch reported a strong uptick last year, but business still lagged behind pre-pandemic times.
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