Last summer, the lakeside village of Iseltwald was brought to a standstill by an unexpected influx of fans of the Crash Landing on You series.
Tourists from Korea and other Asian destinations were drawn to a wooden pier on Lake Brienz – the centrepiece of a riveting romantic scene in the show.
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Fans of Netflix series disrupt peaceful Swiss village
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Fans of the South Korean TV series ‘Crash Landing on You’ are flocking to the Bernese village of Iseltwald. Not everyone is as delighted as they are.
Locals were unimpressed by the sheer number of people taking selfies, jamming up the traffic and then disappearing without spending much money.
Some 12 coaches packed with tourists were reportedly turning up every day at the small village in canton Bern, central Switzerland.
This year, the village will only allow in pre-booked coaches that pay for reserved parking spots and will impose a CHF5 ($5.60) selfie fee on tourists.
“One way or another, we’ll get the situation under control,” Iseltwald mayor Peter Rubi told Swiss public broadcaster SRF. “We want to offer regular guests and new tourists a quality stay.”
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Record-breaking Chinese tourist party descends on Switzerland
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Some 12,000 Chinese guests are arriving in Switzerland for the largest work incentive tour party ever to visit the Alpine state.
The PostBus public transport service will introduce a special timetable with larger vehicles to cope with up to 2,000 anticipated guests per day during the peak season.
At weekends, the service will run up to 34 trips a day to ease the congestion on the village, which has a population of just over 400.
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