Toblerone enters second legal battle with Bern chocolate bar
Mondelez, owner of the Toblerone chocolate brand, has launched new legal proceedings against a Bern manufacturer, complaining that the rival product exploits its reputation.
This content was published on
1 minute
Keystone-SDA/tamedia/dos
Русский
ru
Бренды Toblerone и SwissOne стали предметами новой судебной тяжбы
The American food group says there is a risk of confusion between the “Swissone” chocolate and their product: the individual pieces look too much like the triangular Toblerone blocks, modelled after the Matterhorn mountain in southern Switzerland, Mondelez claims.
Cocoa Luxury, the Swiss company who makes the Swissone bar, dispute this: their pieces “do not show mountains. The inspiration for the form were dunes and sea-shells”, Swissone owner Vernon Stuber told the SonntagsZeitung newspaper yesterday.
He says the pieces of the Swissone chocolate bar look more like the Sydney Opera House than the Matterhorn.
Stuber also says the ingredients of each product make all the difference: while at least 48% of his chocolate is made of cocoa, the main ingredient in Toblerone is sugar.
It’s not the first time the pair will have battled it out: earlier this year, a Bern commercial court also rejected Toblerone’s claim that the names of the two brands – i.e. the inclusion of the syllable “one” at the end of each – were confusingly similar. Mondelez was forced to pay compensation to Swissone after losing that case.
More
More
The pioneers of Switzerland’s ‘Chocolate Revolution’
This content was published on
How did a country without a single homegrown cocoa bean become one of the world’s leading chocolate manufacturers?
This content was published on
Switzerland's economy grew slightly at the start of 2024, with growth in the service sector contrasting with weak growth in industry.
Swiss employment rate rises in first quarter of 2023
This content was published on
The number of women and foreign nationals in employment increased particularly strongly, the Federal Statistical Office said on Thursday.
Coercion still an issue in Swiss welfare system, report finds
This content was published on
The rights of vulnerable people are still sometimes disregarded by the Swiss welfare system, a national research programme has found.
This content was published on
Viola Amherd has expressed her “deep shock” at the assassination attempt on Slovakian Prime Minister Robert Fico on Wednesday.
This content was published on
A man injured half a dozen people with knives, two of them seriously, before being arrested on Wednesday in northern Switzerland.
Switzerland to introduce flight passenger database
This content was published on
Switzerland plans to introduce a flight passenger database to collect and process personal data in a bid to combat terrorism and serious crime.
Government plans to invest over CHF16bn in Swiss rail network
This content was published on
The federal government intends to invest CHF16.4 billion ($18.1 billion) in railway infrastructure between 2025 and 2028, CHF2 billion more than for the current period.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
Legal victory for Lindt in German chocolate bunny case
This content was published on
The Federal Court of Justice delivered its verdict on Thursday in a battle between Lindt and German company Heilemann, which in 2018 also marketed a chocolate bunny in a gold foil wrap. Lindt claimed it had a trademark on the colour, acquired by use, and that Heilemann had infringed this trademark and should be prevented…
This content was published on
Honey, I’ve shrunk the chocolate. The redesign of UK Toblerone bars is the latest example of the industry embracing “shrinkflation”.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.