The Swiss voice in the world since 1935

Mad Pride in Geneva aims to destigmatise mental illnesses

People participate in a Mad Pride, in Geneva
Participants in Geneva's Mad Pride Keystone

Some 500 people have taken to the streets of Geneva as part of the first Mad Pride to be held in Switzerland. The festive procession of patients and their relatives as well as carers aimed to remove the stigma from psychological illness. 

“Let’s be crazy, let’s be us!” chanted many participants on Thursday, World Mental Health Day. Signs addressed mental illness in a humorous way, using the French words for nutters, fruitcakes and screwballs. Some people wore funnels on their head. 

“They’re playing with their own image instead of hiding,” said Michel Pluss, director of the Trajets foundationExternal link, which since 1979 has promoted the social and professional integration of people with mental problems. 

Pluss initiated this event along with CoraaspExternal link, an umbrella group for associations that deal with mental health in French-speaking Switzerland.  

“We’re like everyone else with our small and big worries,” said Carole, who lives in the village of Aigues-VertesExternal link, an institution for people with disabilities. 

Adéi, another participant, wanted to raise awareness of personality disorders. 

‘Can affect us all’ 

Mad Pride is held in the same spirit as the Gay Prides with the idea of using the city to get across a message on mental health, diversity and citizenship, according to Coraasp. 

“It’s time to be able to talk about mental health the way we talk about physical health, to be able to say that we suffer from depression or schizophrenia the way we say we suffer from cancer or heart disease,” the organisers said. 

“Mental illness can affect us all at some point in our lives,” Pluss said. 

According to the Swiss Health ObservatoryExternal link, mental illnesses are among the most common and disabling diseases. Their 2016 report on psychological health in SwitzerlandExternal link revealed that 18% of respondents believe they have significant or moderate psychological problems. Around 30% reported depressive symptoms and 2% quite severe symptoms.

Demand for psychological care has risen in recent years, the study said. In 1997, 4.1% of the population was treated for psychological problems; this rose to 5.4% in 2012. The number of people visiting psychiatric specialists has increased significantly over the past ten years, from 283,000 in 2006 to 447,000 in 2015.

The Mad Pride movement originated in Toronto in 1993 in response to prejudices against people with a psychiatric history. The basic idea was to turn negative stereotypes and images about mental illness into something positive. The movement has since spread around the world.

More

Popular Stories

Most Discussed

News

Ceasefire drives stock markets higher

More

Ceasefire drives stock markets higher

This content was published on The ceasefire in the Iran-Israel war has visibly eased tensions on the financial markets. The SMI, Switzerland's leading stock market index, has risen above the 12,000 point mark again.

Read more: Ceasefire drives stock markets higher
Swiss stick to tipping in cash

More

Swiss stick to tipping in cash

This content was published on The vast majority of Swiss people tip in restaurants – and preferably in cash. However, there are regional differences.

Read more: Swiss stick to tipping in cash
Call for caution due to risk of forest fires

More

Risk of forest fires in Geneva triggers warning

This content was published on Geneva, which is facing several days of very hot weather, has raised its level of vigilance with regard to the risk of forest fires and is issuing an appeal for caution.

Read more: Risk of forest fires in Geneva triggers warning
Tourists spent more last year

More

Tourist spending in Switzerland grew in 2024

This content was published on Visitors to Switzerland spent CHF19.6 billion ($23.9 billion) last year, a 2.2% rise compared to the previous year, the Federal Statistical Office (FSO) said on Monday.

Read more: Tourist spending in Switzerland grew in 2024
Swiss population remains in a spending mood despite crises

More

Swiss consumer sentiment remains positive despite crises

This content was published on Despite the current tense economic situation, Swiss consumer sentiment remains positive. The Swiss spent more money in May than the previous year, particularly on restaurant visits and leisure activities, as shown by the latest figures released by PostFinance.

Read more: Swiss consumer sentiment remains positive despite crises
Bear kills four sheep near Scuol GR

More

Bear kills sheep in southeastern Switzerland

This content was published on A bear killed four sheep in the Lower Engadine region near Scuol, canton Graubünden, last week. This was the first bear attack on local livestock in four years.

Read more: Bear kills sheep in southeastern Switzerland
Economists lower their expectations for economic growth in 2026

More

Swiss economists lower growth forecast for 2026

This content was published on Experts believe that economic development in Switzerland will be weaker in 2026 than the forecasts made three months ago. They have also lowered their predictions for the current year.

Read more: Swiss economists lower growth forecast for 2026

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR