Navigation

Television pulls plug on Mister Switzerland

The future of the Mister Switzerland beauty competition is in doubt after the public television station SF announced it would cease to produce and broadcast the event.

This content was published on May 11, 2011 - 16:20
swissinfo.ch and agencies

Swiss-German broadcaster SF has produced and broadcast the event since 2005. The station blamed declining audience numbers for its decision to end the collaboration.

Held in early April, the 2011 Mister Switzerland competition attracted just 26.3 per cent of the Swiss-German television audience.

The decision by SF follows a similar move by Swiss-French television station TSR, which did not broadcast this year’s competition.

A spokesman for the event, Urs Brülisauer, said the organisation was in talks with private televisions stations for next year’s event.

The decision does not affect the Miss Switzerland competition.

This article was automatically imported from our old content management system. If you see any display errors, please let us know: community-feedback@swissinfo.ch

Comments under this article have been turned off. You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

Share this story

Join the conversation!

With a SWI account, you have the opportunity to contribute on our website.

You can Login or register here.