Hero takes over British food brand Deliciously Ella
Hero takes over British food brand Deliciously Ella
Keystone-SDA
Select your language
Generated with artificial intelligence.
Listening: Hero takes over British food brand Deliciously Ella
The Swiss food group Hero is taking over the Deliciously Ella brand founded by well-known food blogger Ella Mills. The company did not disclose the purchase price for the British firm.
This content was published on
2 minutes
Keystone-SDA
Deutsch
de
Hero übernimmt britische Food-Marke Deliciously Ella
Original
Deliciously Ella sells vegan bars, granola, nut mixes and crackers, among other things. Hero hopes the takeover will enable it to enter the British snack market. However, the UK is not new territory for the Swiss group: it is already present in the country with Organix, a brand for baby food.
The Deliciously brand has seen “rapid growth” since it was founded in 2016. The takeover will now enable the company to reach “millions more customers around the world”. Food blogger and entrepreneur Ella Mills and her husband Matthew, CEO of the company, will reportedly remain with the company and “lead the next stage of growth”.
Best-selling debut cook book
Ella Mills, who was called Woodward at the time, started a blog with plant-based recipes in 2012 after changing her diet due to illness. This was followed by her first cookbook in 2015, which, according to an article in Forbes, became the best-selling debut cookbook of all time in the UK and made the blogger instantly famous.
A year later, the first snacks followed, which were sold at coffee chain Starbucks and supermarket chains Whole Foods and Waitrose, among others. According to the company website, Deliciously Ella products are now available in over 10,000 stores in the UK and Europe, and have also been available in Switzerland since 2021.
Translated from German by DeepL/mga
This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles.
If you want to know more about how we work, have a look here, if you want to learn more about how we use technology, click here, and if you have feedback on this news story please write to english@swissinfo.ch.
Popular Stories
More
Life & Aging
Zurich: how the world capital of housing shortages is tackling the problem
Is your place of origin, your Heimatort, important to you?
Every Swiss citizen has a Heimatort, a place of origin, but many have never visited theirs. What’s your relationship with your Heimatort? What does it mean to you?
In Switzerland more people are being referred to electrical therapies or psychedelic-assisted psychotherapy. Are there similar approaches where you live?
Pope was a person full of respect: Swiss president
This content was published on
Swiss president Karin Keller-Sutter, who is attending the funeral of Pope Francis, says the pontiff was always full of respect.
Ex-sect member sentenced in Zurich for sexual abuse
This content was published on
Zurich District Court has sentenced a former member of the globally active sect "Children of God" to a partial prison sentence.
SNB chairman does not rule out slowdown in Swiss growth
This content was published on
Martin Schlegel, chairman of the Swiss National Bank (SNB), does not rule out a weakening of the Swiss economy in light of the tariff dispute.
Swiss NGOs abroad to receive 10% less federal funding
This content was published on
In 2025 and 2026, Swiss NGOs will have 10% less federal funding available for international cooperation than in the previous two-year period.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.