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Ruby ‘Fourth kind of chocolate’ targets millennials’ taste buds

Ruby chocolate

It has been 80 years since the last "new" chocolate type - white chocolate - was revealed

(obs/Barry Callebaut AG)

Milk, dark and white chocolates have divided the loyalty of chocolate fans for decades. Now a fourth kind will soon be available to connoisseurs the world over. 

Called Ruby chocolate, it is made from the Ruby cocoa bean, which is processed to showcase a characteristic natural reddish tinge. The new chocolate on the block is not milky, bitter or sweet but is very smooth and offers a berry-like fruitiness, according to Swiss manufacturer Barry Callebaut.

The company wants to target millennials - those born between the 1980s and mid-1990s - with this new chocolate that was revealed in Shanghai today. It is not yet known when Ruby chocolate will be available in stores.

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