Swiss retailers for home electronics generated sales of CHF5.2 billion in 2024, which corresponds to a decline of 4.4% compared to the previous year. Following the boom in the coronavirus era, this is the second clear decline in a row, as market research companies GfK and NIQ reported on Monday. In 2023, the decline was already 3.1%.
As an above-average number of electronic devices were purchased during the coronavirus period, the market is currently struggling with saturation. The general consumer sentiment has also deteriorated as a result of increasing global uncertainties, according to the market researchers, explaining the decline.
At the same time, business is increasingly shifting to the internet. More than half of sales are now generated in online shops, which is putting pressure on bricks-and-mortar retailers.
More
More
Swiss economic growth slowed in 2024
This content was published on
Switzerland records economic growth slowdown for 2024, due to the poor performance of its main trading partners.
This can also be seen in the disappearance of numerous well-known retail chains in the previous year, such as PCP Steg, Melectronics, Microspot and Weltbild. Instead, an increasing number of foreign low-cost providers such as Action and Temu are pushing into the market.
No stability until 2026
Market researchers also expect a further decline in sales of around 2% in the current year. The first half of the year in particular is expected to be weaker.
Business should then pick up again somewhat more strongly in the second half of the year. However, the researchers do not expect a sustained stabilisation of business until 2026.
More
More
Experts lower Swiss growth forecasts due to US trade tensions
This content was published on
The uncertainty caused by ongoing trade conflicts is making companies hesitant to make decisions, which significantly hinders investment.
This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles.
If you want to know more about how we work, have a look here, if you want to learn more about how we use technology, click here, and if you have feedback on this news story please write to english@swissinfo.ch.
Popular Stories
More
Life & Aging
Zurich: how the world capital of housing shortages is tackling the problem
In Switzerland more people are being referred to electrical therapies or psychedelic-assisted psychotherapy. Are there similar approaches where you live?
This content was published on
A Geneva-registered tourist plane grazed some ski mountaineers on Saturday on a glacier on the Swiss side of the Monte Rosa massif.
Sharp rise in reports of suspicious sports betting in Switzerland
This content was published on
Last year the Intercantonal Gambling Supervisory Authority received 184 reports of suspicious activities in connection with 166 sports competitions.
Swiss fencers apologise for diplomatic scandal with Israel
This content was published on
Two days after causing a diplomatic scandal at the U23 European Championships in Tallinn, the Swiss fencers responsible have published a jointly signed apology on Instagram.
Air in climbing gyms more polluted than on streets
This content was published on
The concentration of potentially harmful chemicals in climbing gyms is sometimes higher than on busy roads, say researchers from Switzerland and Austria.
This content was published on
Swiss International Air Lines (SWISS) achieved slightly higher sales at the start of the year. However, profits fell sharply, partly due to the late Easter.
Switzerland’s first padel court on water built in Arosa
This content was published on
Switzerland's first padel tennis court on water will open on the Obersee in Arosa, canton Graubünden, for the 2025 summer season.
This content was published on
Wine consumption in Switzerland fell by almost 8% in 2024 compared to the previous year. Swiss wines are particularly affected by the decline.
Jackie Chan to be honoured for life’s work at Locarno Film Festival
This content was published on
Martial artist Jackie Chan will receive an Honorary Leopard, a lifetime achievement award, from the Locarno Film Festival in southern Switzerland in August.
Novartis raises forecast again after strong Q1 results
This content was published on
Swiss pharmaceutical giant Novartis has continued the strong pace of growth of recent quarters in the first three months of 2025.
Swiss canton holds first general meeting on winegrowing
This content was published on
More than 250 professionals attended the first general meeting of the Valais wine industry on Monday in Conthey, western Switzerland.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.