Chinese e-commerce site Temu opens platform for Swiss companies

Temu opens platform for Swiss companies Keystone-SDA

Chinese e-commerce giant Temu has launched its “Local-to-Local” programme in Switzerland. From September 15, Swiss retailers will be able to offer their products directly on Temu’s platform, as the company announced on Monday.

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In the initial phase, Swiss companies will only be able to sell and ship their products in Switzerland. The service will then be extended to other markets at a later date, the press release continues. “With our local-to-local initiative, we want to create new growth opportunities for Swiss companies,” a spokesperson was quoted as saying in the press release.

To date, Temu has mainly offered products from manufacturers and retailers in Asia on its platform. With the “Local-to-Local” programme, the company also wants to attract retailers from Western countries. In some European countries, such as Germany, this programme was launched some time ago.

Translated from German by DeepL/jdp

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