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Swiss firms among the gloomiest globally for Q3 2025

Customs fears and a trade slump: Swiss companies more pessimistic
The global situation is weighing on the minds, and balance sheets, of Swiss companies. Keystone-SDA

In an international comparison, Swiss firms are much more pessimistic about the third quarter of 2025. Fears about customs duties, global uncertainties, a slowdown in trade and declining sales are depressing sentiment.

The Global Business Optimism Index, compiled by business information service Dun & Bradstreet (D&B), fell by a significant 18% in Switzerland in the third quarter of 2025 compared to the previous quarter, according to a press release on Wednesday.

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Sentiment in Switzerland thus deteriorated significantly more than the global average, where the decline was only 6%. Only in France (-20%) and Brazil (-19%) was the decline bigger. Overall, the negative trend of the previous two quarters continued.

The downturn was particularly marked in the sub-index for supply chain stability, which fell by 20%. Globally, the index also fell significantly by 10%, albeit to a lesser extent than in Switzerland.

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In particular, “weak growth, the threat of trade conflicts and the EU carbon border adjustment mechanism (CBAM) are increasingly unsettling companies”, said Marianne Bregenzer, Country Lead Switzerland at D&B.

According to the survey, sentiment is particularly gloomy in the food manufacturing, transport, finance and insurance sectors.

Rethinking strategy

Financial confidence among Swiss firms fell by 12%, compared to an average of 3% worldwide. Many Swiss companies are therefore rethinking their financing strategies and postponing investments. “Smaller companies are feeling the effects of restricted access to capital particularly keenly,” said Bregenzer.

According to D&B, around 10,000 companies from 32 countries were surveyed on business expectations for the quarterly report.

Translated from German by DeepL/dos

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