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Resort “doctor” urges Jungfrau to dream big
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Just as the winter season was getting started, bigwigs from Switzerland’s Jungfrau ski region gathered in a cosy alpine restaurant to dream about the future. Walking them through the various possibilities was Paul Mathews, the Canadian ski resort “doctor” behind the makeovers of many major destinations such as Zermatt and Whistler. And like many doctors,…
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These are the main conclusions of a Credit Suisse report that compares 31 Swiss winter resorts. Already plagued by the strong franc, Swiss resorts are also struggling with the lack of snow caused by unusually warm, dry weather. According to the comparative study published on Tuesday, Swiss resorts face major challenges for their long-term survival.…
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