Specifically, meat recently accounted for 80% of reduced barbecue products. It was also offered at particularly low prices, with discounts of up to 51%.
Although almost all retailers have set themselves scientific climate targets, the practice shows that meat is “discounted to such an extent that it almost becomes junk”, writes WWF.
In comparison, only 6% of adverts involved plant-based burgers or sausages. The highest discount for a vegetarian barbecue product was 38%.
“Retailers need to rethink their advertising strategies and focus more on sustainable, plant-based alternatives in order to really have a positive impact on the climate,” said WWF food expert Mariella Meyer.
The WWF Grill Check analysed advertising for the barbecue range of six Swiss retailers. A total of 559 barbecue products were considered.
Translated from German by DeepL/ts
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