New cigarette packs will carry graphic images and text outlining the dangers of smoking in Switzerland as of January 1.This content was published on January 1, 2008 - 18:21
The government decided the measure last April as part of the fight against tobacco use. Packs have already carried large written warnings for some time.
Three series of pictures will be used for the next two years according to the Federal Health Office. The aim is to convince young people not to take up smoking and smokers to give up their habit.
The tobacco industry has two years to implement the measure, which is already in use in some European Union states.
The Belgian, Romanian and British authorities have introduced the scary pictures, while India, Canada, Brazil, Australia and Chile are among the 15 countries worldwide using this prevention method.
Smoking bans are still being discussed in Switzerland and only a few cantons have taken the bull by the horns so far.