Swiss perspectives in 10 languages

Historic ad promotes traffic law

In the 1930s the Swiss Federal Railways was plagued by high budget deficits. One government proposal was to introduce a new law restricting the distance covered by cars and lorries to 30 kilometres and to force long-distance transport onto the railways.

This promotional advertisement was shown in Swiss cinemas before the advent of television. In 1935 a large majority of voters rejected the government’s scheme. (Filmwochenschau/Memoriav/swissinfo.ch)

Popular Stories

Most Discussed

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR