Swiss bicycle sales normalise after Covid boom
The Swiss bicycle market is normalising after the boom years during the Covid pandemic. A total of around 316,050 bicycles and e-bikes were delivered to retailers in 2025. This is a drop of 7.4% on the previous year.
Select your language
Generated with artificial intelligence.
Listening:
Swiss bicycle sales normalise after Covid boom
+Get the most important news from Switzerland in your inbox
The declines mainly affect everyday bikes, the annual analysis published on Thursday by the industry association Velosuisse shows. Stock levels remain high in this segment. “Specialist retailers are reducing their stocks first before reordering new vehicles,” Velosuisse said.
Nevertheless, the decline is significantly lower than in 2024, which indicates stable demand and a continued desire to cycle, it said.
The picture is very different for sports bikes. Gravel bikes are still in vogue. Sales of e-gravel bikes more than doubled to 2,162 units, while motorless variants increased by a third to 21,702 units. Road bikes also recorded an increase of almost 9% to 17,524 units.
+ ‘Bike to work’ campaign celebrates record year
Bottom reached
“As the sports bike segment is significantly more expensive in the specialised trade than the everyday bike segment, it was possible to make up for some of the decline in sales,” Velosuisse President Nathalie Schneitter said in the press release.
Following strong growth during the Covid years 2020 to 2022, the industry has been in a consolidation phase since 2023.
Market saturation and geopolitical uncertainties had dampened the buying mood, and the high stock levels from the subsequent deliveries of the pandemic years could not be fully reduced at first. However, according to Velosuisse, the current figures indicate that the bottom of the barrel has now been reached.
Adapted from German by AI/ts
We select the most relevant news for an international audience and use automatic translation tools to translate them into English. A journalist then reviews the translation for clarity and accuracy before publication.
Providing you with automatically translated news gives us the time to write more in-depth articles. The news stories we select have been written and carefully fact-checked by an external editorial team from news agencies such as Bloomberg or Keystone.
If you have any questions about how we work, write to us at english@swissinfo.ch
External Content
In compliance with the JTI standards
More: SWI swissinfo.ch certified by the Journalism Trust Initiative
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.