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Cost-cutting by Germans could affect Swiss ski resorts

Germans want to spend less during the winter holidays
Germans want to spend less during the winter holidays Keystone-SDA

The economic crisis and high costs are having an impact on Germans' plans for the winter. Swiss tourist destinations could feel the effects of this restraint.

A share of 15% of Germans surveyed want to cut back on either holiday plans or leisure activities during the winter season, according to a survey conducted by the polling institute Yougov for Deutsche Presse-Agentur. Just under a quarter want to reduce their spending on eating out. A slight majority of 51% do not want to cut back on leisure spending in winter.

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The main winter season in the Alps begins this pre-Christmas weekend. Yougov surveyed 2,101 adults from December 8 to 10. It is clear that winter is less important for a large majority compared to the main summer travel season anyway: 16% have planned a winter holiday, 2% did not know and 81% answered “no”.

Slowdown in Alpine tourism

If Germans save money, this could also have a significant impact on neighbouring countries: Tourists from Germany – among whom Bavaria and Baden-Württemberg are strongly represented – make up the largest group of winter holidaymakers in both Austria and Switzerland.

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T-bar lift in Vers l’Eglise, part of the Télé Villars Gryon Diablerets resort, at 1100 metres altitude, March 2025.

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According to official statistics, almost half of hotel guests in Austria came from Germany last winter season, while in Switzerland they made up a good 12%. Nevertheless, the Alpine winter holiday resorts in all three countries are optimistic about the season. The number of guests rose last year.

Adapted from German by DeepL/ac

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