Navigation

Ad revenues continue to plummet

The financial press and Sunday newspapers have been the hardest hit in a big drop of Swiss media advertising revenues.

This content was published on January 18, 2010 - 13:22

They recorded a fall in ad revenue of around 30 per cent last year, said WEMF, a media advertising analysis firm, on Monday.

Overall, Swiss press revenues fell by 20.4 per cent in 2009 to SFr1.59 billion ($1.55 billion), WEMF said. In 2008, ad spending dropped six per cent.

Particularly striking in the 2009 figures was the drop in job advertisements, where revenues fell by around 45 per cent to SFr167.6 million. Commercial ads decreased 16 per cent to SFr1.25 billion.

Property advertisements dropped by around 20 per cent to SFr63.8 million.

swissinfo.ch and agencies

This article was automatically imported from our old content management system. If you see any display errors, please let us know: community-feedback@swissinfo.ch

In compliance with the JTI standards

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

Contributions under this article have been turned off. You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

Share this story

Change your password

Do you really want to delete your profile?