The financial press and Sunday newspapers have been the hardest hit in a big drop of Swiss media advertising revenues.
They recorded a fall in ad revenue of around 30 per cent last year, said WEMF, a media advertising analysis firm, on Monday.
Overall, Swiss press revenues fell by 20.4 per cent in 2009 to SFr1.59 billion ($1.55 billion), WEMF said. In 2008, ad spending dropped six per cent.
Particularly striking in the 2009 figures was the drop in job advertisements, where revenues fell by around 45 per cent to SFr167.6 million. Commercial ads decreased 16 per cent to SFr1.25 billion.
Property advertisements dropped by around 20 per cent to SFr63.8 million.
All rights reserved. The content of the website by swissinfo.ch is copyrighted. It is intended for private use only. Any other use of the website content beyond the use stipulated above, particularly the distribution, modification, transmission, storage and copying requires prior written consent of swissinfo.ch. Should you be interested in any such use of the website content, please contact us via contact@swissinfo.ch.
As regards the use for private purposes, it is only permitted to use a hyperlink to specific content, and to place it on your own website or a website of third parties. The swissinfo.ch website content may only be embedded in an ad-free environment without any modifications. Specifically applying to all software, folders, data and their content provided for download by the swissinfo.ch website, a basic, non-exclusive and non-transferable license is granted that is restricted to the one-time downloading and saving of said data on private devices. All other rights remain the property of swissinfo.ch. In particular, any sale or commercial use of these data is prohibited.
