Online food shopping in Switzerland enjoys a boom

LeShop, the online food platform of retailer Migros, made a record turnover in 2010 of SFr151.1 million ($161.3 million), up 15 per cent on 2009.

This content was published on January 3, 2011 minutes and agencies

The company, which makes home deliveries, said a contributing factor to the increase was that customers were making more use of their mobile phones to place orders.

In a statement on Monday, LeShop said that one out of 20 orders was made with a mobile phone.

It added that about 50,000 households on average made an online order every month totalling SFr235, an increase in value of three per cent over 2009.

LeShop said it was now the world’s second largest online seller of food products, after Britain.

In a related development, the head of Migros, Herbert Bolliger, said that the group of cooperatives had increased turnover by one per cent in 2010. The previous year, Migros recorded sales of SFr24.95 billion. Detailed figures are to be published in March.

As far as turnover is concerned, Coop overtook Migros in 2010 with its acquisition of the Transgourmet concern.

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