Interior of a café in the Viseu region, Portugal, 1976.
Jean Gaumy / Magnum Jean Gaumy / Magnum
Reading the newspaper and drinking coffee on the Piazza Grande in Locarno.
Martin Rüetschi / Keystone Keystone
An elderly women dunks pieces of stale bread into her coffee.
Coffee, smokes and tunes on the campaign trail.
Charles Dharapak / AP Photo Keystone
Photographer Reto Hügin enjoys a cup of coffee over his newspaper: Zurich, 1970.
Holiday for mothers, organised by Pro Juventute.
People sit outside a restaurant on the Kornhausplatz in Bern.
Peter Klaunzer / Keystone Keystone
Two (very) Swiss coffee mugs.
Steffen Schmidt / Keystone Keystone
Route 40 between Baltimore and Washington D.C.
Bob Adelman / Magnum Bob Adelman / Magnum
Another caffeine supply station on the campaign trail - four years back.
Thomas Dworzak / Magnum Thomas Dworzak / Magnum
Coffee time during the closing session of the 3rd OPEC Summit in Riyadh, Saudi Arabia, 2007.
Jamal Nasrallah / EPA Keystone
Italian actress Maria-Grazia Cicinotta distracts an espresso waiter.
Ferdinando Scianna / Magnum Ferdinando Scianna / Magnum
Film star George Clooney on a giant advertising banner for the Swiss coffee maker Nespresso.
Laurent Gilliéron / Keystone Keystone
Over the years, coffee drinking seems to have moved away being from the social activity that it once was. Now what counts is the brand we drink, the cafés we go to, and the way the beans are processed.
This content was published on October 14, 2012 - 11:00
Clever marketing, offering us choices we never knew existed, has been a huge success in countering a long-term decline in coffee sales and consumption.