Imagine assembling your own Swiss mechanical watch and taking it home with you at the end of the day. swissinfo.ch tried out the popular new concept run by Jura start-up Initium.
- Deutsch Wie ich in einem Tag eine Schweizer Uhr zusammenbaute
- Español Cómo creé mi propio reloj suizo en un día
- Português Como montar um relógio em apenas um dia
- 中文 我如何在一天之内制作出自己的瑞士手表
- عربي كيف صنعت ساعتي السويسرية في يوم واحد؟
- Français Comment j’ai créé ma montre suisse en une journée (original)
- Pусский Как я за один день сделал себе швейцарские часы
- 日本語 記者が一日時計職人 オリジナル腕時計作りに挑戦
- Italiano Come ho creato il mio orologio svizzero in un giorno
For fans of Swiss timepieces, the watchmaking world can sometimes seem like an impenetrable castle. The uninitiated rarely get the chance to observe or even touch delicate mechanical watch parts.
This is what gave Mathieu Gigandet and Gilles Francfort the idea of creating Initium five years ago. Their start-up offers beginner watchmaking courses open to all ages.
The firm, which employs eight people, has workshops in Noirmont, canton Jura, and in Geneva and Zurich. It proposes various half- and full-day courses, which cost from CHF1,690-2,690 ($1,860-2,950). The price includes a handmade watch – created by yourself.
The little-known concept has taken off in recent years. Several rival firms now also offer similar courses.
Today, Initium faces an uphill challenge as it attempts to rebuild its business amid the difficult economic situation resulting from the coronavirus lockdown. Fewer foreign tourists, who made up half of all visitors to Initium’s Geneva workshop, are taking the courses. This has caused a big dent to the start-up’s finances.