On this Swiss Army Knife (which is not in fact used by the Swiss army) you can see how the crossbow has become part of the Swiss cross. Knives like this have achieved worldwide fame and the Swiss manufacturer, Victorinox, churns out 41,000 of them each day.
Anyone fancy a can of William Tell beer?
swissinfo.ch
Many restaurants in Switzerland bear the name Tell and his image is frequently used for commercial purposes. A whole marketing industry has sprung up around him. Think, for example, of the huge number of souvenirs that tourists buy in the shops in and around Altdorf and elsewhere. The sign on this restaurant depicts the scene just before Tell shoots at the apple. The hero himself is recognisable only by the context, because this is a very dated image of him and is not as famous as those created by sculptor Richard Kissling or painter Ferdinand Hodler.
swissinfo.ch
The legendary Swiss hero William Tell appears on all sorts of products.
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He can be seen on everything from coins to stamps, beer bottles and chocolates. (Pictures from the book “Tell in everyday life” by Ueli Windisch)
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You can find an overview of ongoing debates with our journalists here. Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.