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Consumers rate reputations of top companies

This content was published on Apr 6, 2006 Supermarket chain Migros emerged with the best image from the Reputation Institute’s study of Switzerland’s 21 biggest businesses, while the country’s largest bank, UBS, trailed the field. Perhaps surprisingly, UBS chairman Marcel Ospel was named in the top three Swiss leaders despite the lowly reputation of the bank he runs. The Reputation Institute asked 1,100…