Cluster: Swiss Identity

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Chinese visitors arrive in record numbers

This content was published on Feb 3, 2013 “We’re looking at 830,000-840,000 overnight stays by Chinese guests in 2012,” Daniela Bär from Switzerland Tourism told the NZZ am Sonntag newspaper. In total, 600,000 Chinese tourists came to Switzerland, an increase of 25 per cent on the previous year. Most tourists to Switzerland still come from Germany, but Bär says because their number is…