The Swiss voice in the world since 1935
Top stories
Stay in touch with Switzerland

Lindt & Sprüngli reportedly considering shifting Easter bunny production to US

Lindt & Sprüngli is reportedly considering production of Easter bunnies in the USA
Lindt & Sprüngli is reportedly considering production of Easter bunnies in the US. Keystone-SDA

Swiss chocolate manufacturer Lindt & Sprüngli could relocate the production of its gold-wrapped Easter bunnies to the US in order to circumvent the import tariffs imposed by the Trump administration, according to news agency Bloomberg.

+Get the most important news from Switzerland in your inbox

Production for the Canadian market could move to Europe for this purpose.

The plan would involve investments of up to $10 million (CHF8 million) to produce bunnies, Santas and other hollow chocolate figures in the US, the news agency quoted insiders as saying on Friday. These are currently produced in Germany and would therefore be subject to an import duty of 15%.

+ Swiss chocolate maker has only a few weeks’ worth of US stock

Lindt & Sprüngli is also considering shifting production for the Canadian market from its plant in Boston to European sites in order to avoid retaliatory tariffs that Canada has imposed on the US.

+ What do 39% US tariffs mean for the Swiss economy?

The company declined to comment on the specific plans. However, Lindt & Sprüngli has been evaluating further investment in production capacity in the US for several years, a media spokesperson told AWP. Capacities at the production site in Stratham (New Hampshire) are currently being expanded.

“Irrespective of the tariffs, we are constantly working to make our production and internal supply chains more efficient. This also includes reviewing which products are manufactured at which production sites and for which markets,” the spokesperson said.

+ The pioneers of Switzerland’s ‘Chocolate Revolution’

Translated from German by DeepL/ts

We select the most relevant news for an international audience and use automatic translation tools to translate them into English. A journalist then reviews the translation for clarity and accuracy before publication.  

Providing you with automatically translated news gives us the time to write more in-depth articles. The news stories we select have been written and carefully fact-checked by an external editorial team from news agencies such as Bloomberg or Keystone.

If you have any questions about how we work, write to us at english@swissinfo.ch

Popular Stories

News

Industrial production down slightly in the second quarter

More

Workplace

Swiss industrial production slips in Q2 2025

This content was published on Production in Switzerland's secondary sector fell in the second quarter of 2025. The decline was more pronounced in the construction sector than for industry.

Read more: Swiss industrial production slips in Q2 2025
Swiss grenadier recruits take part in an urban warfare exercise in Isone, canton Ticino, in 2013.

More

Swiss Politics

Swiss army recruits remain in hospital after gruelling test exercise

This content was published on Four potential recruits for the elite Swiss grenadier unit were hospitalised last week after taking part in a gruelling exercise in hot weather. Three remain in hospital with one placed temporarily in an artificial coma.

Read more: Swiss army recruits remain in hospital after gruelling test exercise
Swiss brands seek a response to customs duties

More

Workplace

Trump tariffs: Swiss brands struggle to adapt to 39% tariff

This content was published on Swiss brands like Victorinox, the manufacturer of the iconic pocket knife, are struggling to adapt to the 39% tariff imposed by the United States on imports of Swiss goods.

Read more: Trump tariffs: Swiss brands struggle to adapt to 39% tariff
Swatch withdraws "gook" advert after outrage in China

More

Workplace

Swatch withdraws ‘slanted eyes’ ad after China uproar

This content was published on The Swiss watch manufacturer Swatch has apologised and withdrawn an advertising campaign worldwide following accusations of racism in China. The ad features a model pulling the corners of his eyes.

Read more: Swatch withdraws ‘slanted eyes’ ad after China uproar
Bern exhibition reunites pair of Kirchner paintings after 92 years

More

Culture

Bern exhibition reunites Kirchner paintings after 92 years

This content was published on The painting Sonntag der Bergbauern (Alpsonntag) [Sunday of the Mountain Farmers (Alp Sunday) by Ernst Ludwig Kirchner (1880-1938) is being transferred from Berlin to Bern to feature in an upcoming exhibition at Kunstmuseum Bern.

Read more: Bern exhibition reunites Kirchner paintings after 92 years
The population of the Upper Engadine approves the extension of its airport

More

Voters approve extension of Engadine Airport in Switzerland

This content was published on Residents in the Upper Engadine region gave the greenlight on Sunday to the expansion of the regional airport at Samedan, one of Europe’s highest airports (1,707 metres) that serves the nearby resorts of St Moritz and Davos.

Read more: Voters approve extension of Engadine Airport in Switzerland

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR