Listening: Swiss tourism tipped for a record summer
Switzerland can expect further growth in tourist numbers in the summer season, with major events such as the Eurovision Song Contest and the European Women's Football Championship providing a boost.
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2 minutes
Keystone-SDA
Deutsch
de
Schweizer Tourismus steht vor einem Rekordsommer
Original
The impact of United States tariff policy is expected to be limited in the summer season. “After the record winter of 2024/25, the number of overnight stays should continue to rise in the summer,” said BAK Economics economist Simon Flury.
The economic institute expects 24.9 million overnight stays from May to October – an increase of 2% compared to the previous year.
Major events such as the Eurovision Song Contest, the European Women’s Championships and the Swiss Wrestling and Gymnastics Festival are driving demand – and are likely to bring another record summer.
The US market remains particularly strong – despite tariffs. Further growth is expected for summer 2025, but the pace will then slow. After a 15% rise in the previous year, experts now expect a 6% increase in tourists.
For China, the BAK is increasingly expecting stagnation following the pandemic-related catch-up effects.
Translated from German by DeepL/mga
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