Swiss perspectives in 10 languages

Switzerland expects bumper summer for tourism

The Äscher-Wildkirchli guest house in Alpstein, Switzerland
The Äscher-Wildkirchli guest house in Alpstein is a favourite tourist spot. Keystone / Gian Ehrenzeller

Swiss hotels and holiday hotspots are looking forward to another record summer with Chinese guests in particular predicted to boost overnight stays by 0.4%, according to the KOF Swiss Economic Institute.

Do you want to read our weekly top stories? Subscribe here.

Around 100,000 more visitors are expected to arrive in Switzerland compared to last summer. For the summer of 2025, the ETH Zurich research centre even expects growth of 2%.

+ Swiss tourist hotspot mulls Venice-style entrance fee

While the global economy is gradually recovering from its economic weakness this year, the development of the Swiss franc remains a decisive factor for tourism in Switzerland, according to the communiqué. And the recent weakening of the Swiss franc should prove advantageous for local tourism.

KOF now only expects 1.5% fewer Swiss people to take holidays in their own country. Previously, it had forecast a drop of 4% among domestic holidaymakers. Once long-distance travel by Swiss people returns to normal levels, the number of overnight stays is likely to increase in line with population growth and rise again by 2025.

According to the research centre, the number of guests from Europe is also likely to decline in the coming summer, as the long-term negative trend in European tourism from before the pandemic is set to continue.

More

The KOF forecast therefore remains unchanged at -4% for this market. For the summer of 2025, the research centre expects the level of overnight stays to remain roughly the same.

KOF nevertheless expects an increase in overnight stays in the summer, with experts predicting that long-distance travellers will more than compensate for the shortfall in guests from Europe and Switzerland. Travellers from the United States and China will drive growth, they say.

The number of overnight stays by American travellers will remain at a high level, albeit with slight growth, according to KOF. An increase of 1% is expected for North America as a whole.

The research centre expects overnight stays by Chinese tourists to remain well below pre-pandemic levels. However, their gradual return should make a clear contribution to the growth in overnight stays. Compared to the previous year, KOF expects an increase of 47%.

More

In addition, international events such as the UEFA European football championship in Germany and the Olympic Games in France are likely to have a positive impact on interest in travelling to Switzerland, the report continues.

Translated from German by DeepL/mga

This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles.

If you want to know more about how we work, have a look here, and if you have feedback on this news story please write to english@swissinfo.ch.

External Content
Your subscription could not be saved. Please try again.
Almost finished… We need to confirm your email address. To complete the subscription process, please click the link in the email we just sent you.
Daily news

Get the most important news from Switzerland in your inbox.

Daily

The SBC Privacy Policy provides additional information on how your data is processed.

Popular Stories

Most Discussed

News

The data also show a slight increase in the proportion of overweight conscripts, reflecting a broader societal trend, according to the army.

More

Majority of young Swiss well-trained, army fitness test reveals

This content was published on More than half of young Swiss men and women are considered well-trained, with around 80% meeting the federal government's exercise recommendations, according to the Armed Forces 2023 fitness test.

Read more: Majority of young Swiss well-trained, army fitness test reveals
Italian voters lead political discussions while playing cards, ahead of the elections for the center-left coalition primary elections in Italy, Sunday, October 16, 2005 in the Casa Italia in Zurich, Switzerland.

More

Italian consulate to relocate to ‘Casa d’Italia’ in Zurich

This content was published on The Italian state is renovating the "Casa d'Italia" in Zurich's Kreis 4 district, with plans to move the Consulate General from its current location on Tödistrasse in District 2 to this historic building.

Read more: Italian consulate to relocate to ‘Casa d’Italia’ in Zurich
A man cleans up the remains of a blown up ATM at the Blitz Garage Volketswil, Wednesday, Dec. 22, 2021 in Volketswil.

More

ATM explosion rocks canton Vaud

This content was published on Unknown assailants detonated an ATM in canton Vaud early Sunday morning, causing extensive damage to the building. The perpetrators fled the scene and remain at large.

Read more: ATM explosion rocks canton Vaud
Lake Parade in Geneva attracts over 100,000 people

More

Lake Parade in Geneva attracts over 100,000 people

This content was published on The 22nd Lake Parade and the Lake Sensation in Geneva attracted over 100,000 people in summery weather on Saturday. There were no major incidents at either event.

Read more: Lake Parade in Geneva attracts over 100,000 people

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR